5 Top Tips on Selling More Art Online

How can I get more potential buyers to find my art online?

As you would probably imagine, if its worth doing , its not going to be that simple…. the whole art selling thing is definitely NOT a piece of cake. Of course it does work, but because of that you have lots of competition so what follows are a few tips to help get your listings seen. And if you run a busy art gallery business, you want to make it as quick as possible. The 5 tips below will help you sell art online more effectively:

1. Write decent artwork descriptions.

The best websites for selling your art will allow and even encourage you to write full descriptions for each artwork you upload, as well as a bio of the artist.  You should make sure that paragraphs are easy to read and free of spelling, grammar, and punctuation mistakes, but they should also be optimized for search engines like Google and Yahoo.

“Optimizing for search” means using the a bunch of keywords which you think are relevant to your business and the art work – for example, think about what a buyer would be typing into Google when looking for art to buy – then make sure you incorporate those same keywords.

Sounds easy, right? Well it is, sort of.

“Untitled Fragments is the seventh painting in my series of geometric abstract artworks. I used bold colors and powerful brush strokes, as I do in all my paintings, in order to create a lasting visual impression. Art buyers (and art lovers) will see symbolic references to prominent 20th century abstract painters like Piet Mondrian and Georges Braque as I offer homage to their artistic vision through my own art. This artwork is still for sale, so if you’d like to purchase the painting just click on the buy artwork button below.”

With a little effort you can make your descriptions chock full of words that art buyers might be searching for. In this case, they’re not just about abstract paintings but also about buying art, similar artists, and so on.

2. Show me the money!

Make sure you clearly show the price – users do not want to have to hunt around looking for the cost.

3. Talk to me!

Make sure that you have a very clear method of communication – ideally you will list both an email address and a telephone number right under the price

4. Special offers

Always think about an incentive – it does not need to be price oriented specifically but could be limited to time – e.g: This work is only available at this special price till 24/11/2009 at which point it will increase by 15%

 

5. Bums on seats

It is so true that your conversions will rocket of you get them to your gallery. Provide easy methods (and suggestions) of them booking a time to come and actually see the work – perhaps an on line booking calendar backed up with a confirmation email to them of the date and time they have booked

 

About me:

I run both a physical Gallery and also a free online art gallery and have been selling for 20 years – the Internet is a new fangled tool but has delivered me many hundreds of sales in the last 4 years – get on this wonderful bandwagon before all your competitors do!

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