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Evaluation of equity rates and risk

There are so many investment options like mutual funds, insurance, ELSS,gold, FD, NSC , PPF, POMIS, Senior citizen saving scheme, Pension plans etc available to Indian investors that it sometimes becomes difficult for him to decide where to invest his hard earned money. While investment decisions are primarily driven by ones investment goals and risk appetite it still requires some research and analysis before one can zero in on the final investment tool/option. So how should we go about it? What should we check before we choose to invest in a plan/policy etc? Well there are primarily 5 parameters on which we need to analyse each and every investment option before we put our money into it. They are Continue reading

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